https://www.kimw.design/about daily 1.0 2024-12-04 https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/203e10ef-50f9-4d34-a256-7bc11f5cc13a/kim_profile2.jpg About - Kim Wiessner Human-Centered. Hello. I’m Kim, a UX leader who is human-centered in everything—including my leadership style. These days, I “design through people” and can’t think of a career that would better suit me. I seek opportunities to deliver compelling, human-centered products and service experiences to users. I enjoy solving complex problems through cross-functional collaboration and thrive in the future and vast discovery spaces. The breadth of my career spans various aspects of design, team leadership, product strategy, and making. I’ve spent a reasonable amount of time developing innovative business models and p0 product experiences and concepts. I have successfully influenced product, service, and design decisions based on customer insights. My career in design has spanned a range of businesses and teams from small tech-led startup teams (Roofsmith.com, 89Glass.com) to a global digital organization (HSBC), an enterprise innovation team (USAA), a bricks/clicks co-op (REI) and now a thriving startup, onX, with a strong mission. Throughout all of these experiences, the context of my role shifted; the problems may change, and the complexity may vary, but the way to solve for customers within these spaces remains the same: It starts with human-centered design. My ability to craft vision, balance organizational timing with creativity and persistence, lead teams through ambiguity, build strong relationships across an organization, and practice the ability to chase after poignant questions that shift leadership conversations in favor of the customer have served as the foundation of my life-long passion and career in human-centered design. The depth of my expertise in art and design is founded upon a lifelong passion for art & design. This crucial creative foundation has enabled my design skills to evolve. It includes brand development, illustration, product experiences, global digital brand guidelines, UX design, UX strategy, design research, and insights. Through all of these areas of design, I have carried with me an entrepreneurial spirit and ambition to explore every opportunity to its full potential with users https://www.kimw.design/resume-1 daily 0.75 2024-11-16 https://www.kimw.design/design-principles daily 0.75 2022-09-20 https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588837338249-KH7JKXOWSZIP87E914AS/1_3CyS4HS7QaUDYOnJ5boa1w.png HCD Process https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588835858639-66SXD1UPIKXPYW5SV3MS/henrik2-768x332.png HCD Process https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588835514368-UY47XE4P3XB2T2VXSBWO/Approach_Process-03-02_44a8b63f219b3ef7111479c1dac2ca8f.png HCD Process https://www.kimw.design/passion daily 0.75 2020-07-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847331546-NBMOOBORXBR1I52QDOEM/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847332082-XD1KMA4EER5NVQWQZJ4O/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847330913-1F0BEVH4E8EWIS3SJYLB/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847330272-BEQUDHMNDH37S90TSA0T/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847329019-GP1Z6VXLF9U75MC4JIO0/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847328311-R7PAZDQTBOBSEOWC9YQ3/20140301_Trade-151_0124-copy.jpg Watercolor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847327684-2C1WKZU35SCT0ZV1OJOX/20140301_Trade-151_0124-copy.jpg Watercolor https://www.kimw.design/contact daily 0.75 2022-10-21 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1562788843152-B91BYHQNM1O7Z17AL71D/image-asset.jpeg Contact https://www.kimw.design/ux-leadership daily 0.75 2020-05-07 https://www.kimw.design/ux-leadership/project-six-tslb4 monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710071128-8PNBCUXLZIA448IQAOOH/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710075075-WJUEAPD3IZZMBHX0HJ1H/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710077624-B5IU3MUKZT6OWY31WTOU/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710080448-QIR1E8HIGLO9DFL0QVES/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Six https://www.kimw.design/ux-leadership/mobile-app-hsbc monthly 0.5 2020-05-02 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1561416144462-RDA7C8TAR57HXLAQRDR4/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1561416134611-KDVZ0957MK0D9NLCST82/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1561416156877-J1VM0TN8725IFAMOF4T2/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1561416166719-VGXG48C35ENBCQX92VMT/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562681602754-8RHNTQWJYS159762DA04/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562681632969-91U9FYRORPOB8VKL1NMP/santiago-gomez-240061-unsplash-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Mobile App – HSBC https://www.kimw.design/ux-leadership/omni-channel-planning-map-rei monthly 0.5 2020-05-07 https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588819515076-HNBOQYH2J2RJTKB9KCP9/Approach_Process-03-02_44a8b63f219b3ef7111479c1dac2ca8f.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Design Thinking Process I leveraged a simple design thinking process, starting with divergent thinking, to step through this problem space. I often refer to this design thinking diagram as one of my favorites. Clean, simple and easy for many new to design thinking to understand. Thank you IDEO. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588830973810-7PF8D9PAVX1WBDY5FLV4/omni-inspiration.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 1: Inspiration We gave our project a name: The omni-channel planning map. An “omni-channel planning document” was not returning much in terms of a google search result. We knew we would need to invent something entirely new. We began by looking at examples of customer frameworks that inspired us and a lot of the examples we liked best were customer journey frameworks. Given the vast number of beautiful frameworks that already existed in the world, we captured several of our favorites and pinned them to a board. From there, we drew on our favorite aspect of each to begin early sketches and versions. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588826203650-QQVJ1X0FXD01D6ZRR26Y/omni_ideation.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 2: Ideation We began to create simple paper iterations of our ideas, based on both planning input and inspiration we had uncovered. Some interesting models begin to emerge. We experimented with journey frameworks and worked to simplify the most critical aspects of the planning process we wanted to highlight. What information was most important to communicate to our audience? The basis of our customer centered planning framework began to emerge. We drew seams of tape to represent differences in planning across our customer experience, capability enablement and system support structures. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588826699657-4BKURGDGM3G0FM2JX7LE/omni_collaboration.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 3: Collaboration A crucial input for this framework was rooted in the clarity and understanding of this work from our cross-divisional partners. Once we had some initial ideas down on paper, we moved our exploration to a giant office wall. We worked in the open to encourage others to stop by and ask questions. We identified and invited stakeholders to our wall for a tour of our progress. Our goal was to ensure this work made sense to both those who would ultimately use it, but also to others who had no idea about the background of the work at hand. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588828064379-H0DDOVS1WJP4IMYY2H8M/omni-more-ideation.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 4: Iteration As we gained stakeholder and cross-divisional input for the project, the omni-map planning wall went through various stages of iteration. We kept our key stakeholder in the loop through lite-touch updates and meetings every other day. We carefully selected the wall right outside of our key stakeholders office as our working space so that he could keep a close eye on the work as it evolved. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588828735421-MIFKBBA243LK1IQ3XG8A/omni-planning-map.png UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 5: Implementation (wall) Once we had reviewed the omni-map planning wall with stakeholders, it was time to make the concept into a wall that could walk. It needed to leave our part of the building and make its’ way to our executive suite. We recreated the cleanest version of the map possible on large sheets of paper and recreated the work in board room for presentation to executives the following Monday. https://images.squarespace-cdn.com/content/v1/5eac785e52e2fb17ff71dfe6/1588829954933-XHHFIWW5STZA0ZZWK380/omni-final-deliverables.jpg UX Design & Research Leadership - Omni Channel Planning Map – REI - Step 5: Implementation (consumable) The last piece of this work, was to ensure the idea could live beyond a giant piece of paper in a board room. To ensure this was the case, I created a 3 slide packet that included a cover slide, a copy of the omni-channel placement (the familiar format for the rest of the presentations) and an editable version of the omni-map. All of these assets were created in PPT for the broadest possible use, adoption and independent iteration. https://www.kimw.design/ux-leadership/project-four-zncrp monthly 0.5 2020-05-07 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.kimw.design/ux-leadership/enterprise-ecosystem-rei monthly 0.5 2020-05-02 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Enterprise Ecosystem – REI https://www.kimw.design/ux-leadership/service-design-rei-experiences monthly 0.5 2020-05-02 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691818363-3F2R5IOLH5OOKAL40DFO/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691822979-Q7C6SKN7ZK5GN10S3Q11/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691828989-2KXZS2241LB7X56XZNGC/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691833038-ZC71YV0ZWGQGQED8LAZ0/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691836657-6KRAGBR6PIDK86ECQQMB/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Service Design – REI https://www.kimw.design/ux-leadership/experiences-strategy-rei monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691818363-3F2R5IOLH5OOKAL40DFO/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691822979-Q7C6SKN7ZK5GN10S3Q11/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691828989-2KXZS2241LB7X56XZNGC/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691833038-ZC71YV0ZWGQGQED8LAZ0/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691836657-6KRAGBR6PIDK86ECQQMB/20140301_Trade-151_0124-copy.jpg UX Design & Research Leadership - Experiences Strategy – REI